TikTok Shop is the constructed‑in shopping marketplace launched in the US in September 2023. Initially, TikTok Shop US leaned closely on US hires, adopting Amazon-fashion logistics and customer practices. Ideal for manufacturers, creators, and small groups aiming to attain TikTok’s target market with minimal logistical friction. It offers a seamless purchasing experience through in-feed movies, LIVE videos, and a devoted Shop tab. Sellers can show off merchandise, have interaction with communities, and drive sales via various in-app purchasing touchpoints.
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