Performance Golf is more than just an online store for golf tips and gear. This company, founded in 2016 by Brixton Albert– a golfer who played at the highest college level (Division 1 NCAA)– wants to help everyday golfers get so much better; they use data and look at the game from all angles. It’s an approach that has worked well: by 2023 sales hit $100 million per year! They offers a combination of digital lessons, unique training equipment, and expert coaching. Options include digital instruction, equipment tailored to your needs, subscription packages, and VIP coaching services. Specifically targets mid-to-high handicap golfers, typically those with handicaps between 5 and 30, instead of tour pros.
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