Foreplay assists marketing teams and agencies in developing effective social advertisements using an efficient data driven process. It is meant for today's brands and comes with features that allow users to do things like research for ads, keep an eye on what their rivals are up to, store compilation of other people’s work, measure the effectiveness of creatives as well as create briefs automatically through artificial intelligence. By bringing together ideas, teamwork as well as insights on how each advertisement is likely to perform, this tool enables groups to make sure that they come up with converting ads, not leaving it all to chance. The company aims at ensuring that winning ad creative can be planned for in a simple manner that follows a particular order and can be expanded easily.
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