Emily Bendell founded Bluebella, a British lingerie and sleepwear company, in 2005 with the goal of using fashion to transform how women define their bodies. The distinctiveness of the brand's designs has made it widely recognized commercially. The objective was to ensure that the product and brand will speak for ourselves and be perceived as highly good in lingerie. Bluebella has not just won many awards such as The King's Awards for Enterprise 2024-International Trade and Drapers Lingerie Brand of the Year. Emily Bendell launched Bluebella in an effort to redefine beauty for contemporary women.
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