Eli and Elm has grown popular for pillows due to their ergonomic design that fits most users well. The brand is very new– only about five years old– having got its start in Bloomfield, Connecticut, in 2018. Its name is a clever nod to both its location (Elm City is a nickname for New Haven) and Eli Whitney, born nearby. In addition to their well-known side sleeper pillow, which offers excellent comfort and support throughout the night, Eli and Elm also sell a range of other bedding products. These include memory foam and standard pillows, pregnancy pillows, weighted comforters, pillowcases, etc.
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