Johnny Was is a clothing company that focusses on in creating "boho chic" or vintage-inspired clothing. Founded by Eli Levite in Southern California in 1987. Oxford presently owns the business, who acquired it in September 2022. The 1976 Bob Marley song Johnny Was a Good Man served as the basis for the branding of this specific product. Its contemporary boho style – described as "affordable luxury" – is brought to life through intricate embroidery, bright colours and handcrafted details. Some of the standout items include elegant leather pieces, silk scarves and kimono coats with their own unique twist.
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