Greats started in Brooklyn with the aim of creating fashionable, high-end sneakers that anyone could afford. The company had a goal of eliminating the middlemen and selling high-end sneakers directly to customers when it was first established. However, Greats has changed hands and its manufacturing has shifted since then. Ryan Babenzien and Jon Buscemi co-founded the company in 2014 in Brooklyn, New York. The company's product line consists of stylish, minimalist trainers that are available in both men's and women's fashions and several of which have become iconic. The Core sneaker models include The Royale 2. 0, The Wooster, The Court, The Regent, and The Kingston.
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