Atria is a software company that provides an artificial intelligence-powered advertising workflow platform designed for creative teams and performance marketers alike. The company was formed in 2022 and had its head office in San Francisco, CA (though some sources say it may be located in New York, NY). It is used by performance marketers, media buyers, creative strategists and agencies. The tool is useful for Meta and TikTok ad platforms as it enables marketing teams to streamline every aspect of paid social ad workflow, including creation, ideation, analysis, and iteration, with Meta and TikTok ad platforms being the primary focus for this tool.
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